Louis Vuitton
A key part my role was to help implement the UX process within the design experience team; and build its credibility within the wider business. This involved looking at how we could adjust process based on current ways of working and educating the team on a good UX practice. A core tenant was to introduce a more user centric approach to projects going forward. This involved demonstrating the value of wire framing, user testing/interviews, using existing data, creating user flows and running various workshops. I also introduced a UX design system and theme for wire framing using the Figma variants feature to speed up process.
Projects
Checkout optimisation - Advised on best UX practice across the whole of checkout, including cart, as prioritised section improvements. Built stronger relationships with the parent company, LVMH by collaborating on group level user research initiatives to improve conversion and retention. Consulted on business priorities such as gifting.
Homepage Redesign - Lead the UX aspect of project. Developed a strategy to understand user expectations and advised on the implementation approach. Created an optimisation strategy for personalised experience.
Gifting Strategy - Defined a streamlined approach to gifting to help improve SEO and support the business goal to balance evergreen gifting and “calendar moments”.
Case studies
Ways of working - introducing a UX design system: Blue Print
Internal communication is as important as how you speak to your external customers or clients, without it you can lake the ability to convey ideas that are best for the user.
This casestudy looks at how I worked with the team to improve internal process and introduce best practice UX.
